Food Moments

Support & Privacy

Food Moments estimates the nutritional value of your meals from photos and your own words — with an account that is only your email address, and your data stored in the European Union.

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Get help: email us at info@smart-backoffice.nl. We reply within a few working days.

Documents

Your data. Your meals live in your account, on our servers in the European Union; your iPhone or iPad keeps the recent days. To take everything with you, use Settings → Account → Download all my data. To delete everything, use Settings → Account → Delete account; individual meals are deleted in the app. To withdraw your consent to AI analysis or dictation, use Settings → Privacy; to stop us looking at your meals, switch off Settings → Help improve Food Moments (it is off unless you switched it on); to receive no more of our occasional questions by email, switch off Settings → Privacy → Occasional questions by email. For any privacy question or request (access, correction, deletion), email info@smart-backoffice.nl and we will answer within one month.

Your subscription. Food Moments is a monthly subscription through Apple, and the first 14 days are free. Settings → Account shows whether it is active and when it renews; Manage subscription there changes or cancels it — cancel at least 24 hours before the next renewal. Bought it on another iPhone or iPad, or before signing in with another account? Restore purchases, in the same place, brings it here. Without a subscription your meals, day cards, sync, Download all my data and Delete account all keep working; new analyses, corrections, dictation and scanned products need it. Deleting your account does not cancel the subscription — do that in your Apple account. §3 of the Supplemental Terms has the details.

A new iPhone or iPad? Install Food Moments and sign in with your email address — a six-digit code arrives by email, no password to remember — and your meals, photos and profile come back by themselves.

Downloading all your data. Settings → Account → Download all my data has the server pack everything into one zip — every photo, a set of pages you can browse on any computer, a table for a spreadsheet, and one data file with everything your account holds — and emails you a download link. The link works for 24 hours; the file is deleted from our server a few days later.

Deleting your account. Settings → Account → Delete account erases everything we hold — meals, photos, profile, sessions, any waiting export — immediately and irreversibly; copies in our backups age out on their own, as §6 of the Privacy Policy describes. Download your data first if you want to keep it.

Where your data is processed. Your account's data is stored on Microsoft Azure in the European Union (West Europe), and meal analysis and dictation both run on our Azure deployments in the EU Data Zone. Nothing you photograph, write or say leaves the European Union.

If we ever stop. Food Moments comes from a small company, so §6 of the Supplemental Terms says plainly what happens if we one day stop developing it: we announce it first, a subscription you paid for runs to its end, and Download all my data gives you an export you can keep browsing without the app.

Changes to the privacy policy and terms

2 November 2026 — Age. Food Moments is for people aged 16 and over. A birth year that makes someone younger puts the account on hold until a parent or guardian has agreed by email, or until the year is corrected in Settings; we keep that email as the record of the consent (Privacy Policy §9, Supplemental Terms §1). From app version 1.3, the targets for people under 18 are adjusted roughly (targets page, §12). Nothing else changes about what is processed, by whom or where.

31 October 2026 — iPhone or iPad. So that they also hold on an iPad, the Privacy Policy, the Supplemental Terms, the FAQ and the targets page now say iPhone or iPad — or device — where they used to say iPhone. Only the wording changes: the same data is processed for the same purposes, by the same providers, in the same places. Where they named iOS, they now say iOS or iPadOS — or the system.

29 October 2026 — Dictation on a newer speech model, still in the EU. From app version 1.2 a dictated note is turned into text by a newer Microsoft speech model, Azure Speech in North Europe (Ireland), which makes fewer mistakes in most of the app's languages; Azure OpenAI in Sweden stays only for older app versions. The provider is the same (Microsoft), the recording is still processed only in the European Union and kept nowhere, and your dictation consent stays valid (Privacy Policy §3–§5).

20 October 2026 — Email delivery records. So that we can see why a login code did not arrive, our email service now keeps, for each email we send, the address, the time and whether it was delivered — for 90 days, then it is deleted automatically; never the code or any other content (Privacy Policy §6).

16 October 2026 — The subscription, emails, research, and unused accounts. These changes take effect on 17 October 2026. When Food Moments arrives in the App Store, it becomes a monthly subscription through Apple, with the first 14 days free; §3 of the Supplemental Terms says what it costs, how to cancel, and what stays available without it — everything you have recorded. To know whether analysis is available, we store your subscription's status as Apple reports it, never payment details; it is deleted with your account (Privacy Policy §2 and §4). An account nobody has used for 18 months is deleted after an email 30 days before — never while a subscription is running, and opening the app once keeps it (§6). For that, the server notes the day you last used the app. The record kept per request for fair use now also says why a request failed, as a short code, never content (§3). New in both documents: when we email you — rarely, and the questions can be switched off in Settings → Privacy (Terms §10, Privacy Policy §12) — and research with universities, which only ever happens with your separate, informed consent to each study (Terms §11, Privacy Policy §13). The liability limit in §8 of the Terms now counts what you paid for the subscription.

1 October 2026 — Dictation now stays in the EU too. A dictated note used to be turned into text by a speech model on a worldwide Azure deployment, so a recording could be processed outside the EU, including in the United States — the one exception our documents named. Dictation now runs on an Azure deployment in the EU Data Zone, like the meal analysis, so nothing the app sends leaves the European Union any more. §2, §3, §4 and §5 of the Privacy Policy now say so. Nothing changes in how you use the app, and your dictation consent stays as it is.

29 September 2026 — Vitamins and minerals. The app now estimates fourteen vitamins and minerals for every meal — vitamins A, C, D, E and B12, folate, calcium, iron, zinc, iodine, magnesium, potassium, selenium and omega-3 (EPA and DHA). Tap a day's card to see the day's values against the European reference values for your age and sex; a meal's own page lists them under the estimate and under each dish. The timeline itself is unchanged. The meals on your iPhone — about the last two weeks, and older days once you scroll back to them — are analyzed once more after the update so that they have them too, and a meal that is only scanned products is still entered at once, with its vitamins and minerals following a moment later. Several scanned products without a photo or a note are now added up the same way as one. §2 of the Privacy Policy now says so; which values, which references and how precise the estimates are is on How your targets work.

25 September 2026 — A hint to move around your food. While you frame a photo you may now see, small in the top-left corner, a faint outline of an iPhone gliding left and right and up and down over a little cross. It is a hint, nothing more: the shutter works at any moment, and the symbol vanishes as soon as the last few seconds hold enough movement for the measurement; it comes back if the phone has held still for a while. Now and then, and only if you have not been moving, a line of words beside it explains why. Moving the phone a little is what lets your iPhone measure the size of what is in the picture. How far the phone moved is kept with the photo's measurement, so we can see whether it helps. §2 of the Privacy Policy mentions it. Both the hint and the one reminder about it can be switched off in Settings.

24 September 2026 — Depth inside the picture. The measurement your iPhone makes while you frame a photo used to be a handful of numbers about the surface the food rests on — which is the wrong surface when the food is in your hand. The app now also keeps, for a few hundred points inside the picture, how far from the camera each one was, so the size of what you photographed can be read later from its own distance. Nothing outside the picture is mapped or kept, no extra pictures are taken, and nothing about this reaches the AI model yet. §2 of the Privacy Policy now says so.

19 September 2026 — Free sugars, and fruit and vegetables. The app now estimates two more things for every meal: its free sugars — sugar that was added, and the sugar in honey, syrups, juice and smoothies — and the grams of fruit, vegetables and pulses in it. The sugar bar now measures free sugars against WHO's advice of less than 10 % of your energy, which you can set down to 5 %; it used to measure total sugars against the EU label reference of 90 g, to which fruit and milk count as well. A new fruit & vegetables bar is a goal: 400 g a day (WHO), or 450 g (Dutch advice). In the meal and day cards the second row now reads fruit & veg · free sugars · sat. fat · salt · weight. Meals from the two weeks before you update have the two values added once, from their existing short description and without any other number changing — §2 of the Privacy Policy now says so; older days keep the bars they had. What counts and what does not, and why, is on How your targets work.

18 September 2026 — Help improve Food Moments, and a closer look at our own wording. Settings has a new switch, Help improve Food Moments. It is off unless you switch it on. Switched on, it lets us — the makers of Food Moments, and nobody else — look at your meals and run them through the analysis again with improved instructions, to find out where the estimates go wrong and make them better. Nothing is shared, published or used to train AI models, and switching it off stops it; §11 of the Privacy Policy says exactly what it allows. Separately, we now also use technical details of how the app worked — how well the camera could measure a photo, how long an analysis took — to improve it, never what you ate (§2). And we checked every sentence of our documents against what the app actually does, and corrected what was not exact: a meal someone shares with you keeps the size measurement their iPhone made (the 6 September entry below said otherwise); a photo that could be measured is also sent with a centimetre grid drawn on a copy; the last few sentences of your note, typed or dictated, travel with a dictation; the device identifier of §3 is linked to your account while you are signed in; our gateway keeps a line per request for fair use; deleted files leave our backups within the times now stated in §6; and the download now contains everything your account holds. When you create an account, the app now asks explicitly for your agreement to storing your meals, because they can say something about your health. In the Supplemental Terms: the app is free today (§3), the fair-use wording now says how its limits really work (§4), a minimum liability amount was added (§8) and the reference to the EU's online dispute platform, which no longer exists, was removed (§9).

18 September 2026 — Your targets are yours. The daily targets now start from published reference values and say which ones, and you can move them to how you like to eat: Settings → Your goals has a wheel each for your calorie goal, protein, fibre, sweet, fat and salt. Carbohydrates are now the energy left after protein and fat, so the bars add up; the sugar bar is measured against the EU food-label reference for total sugars instead of a free-sugar rule that fruit and milk could not meet; and the limit bars — sugars, fat, saturated fat, salt — have two ends: orange from the lower one, red beyond the upper one. "Take targets from Apple Health" is now called "Take activity data from Apple Health", which is what it always did. What is new in your account: the five levels you choose, kept with your other settings (§2 of the Privacy Policy). The Supplemental Terms now say in §2 and §8 that the targets, like the estimates, are general reference values and not medical or dietary advice. Every reference, with its source, is on the new page How your targets work.

13 September 2026 — Use a photo from an earlier meal again. The photo button in the camera now opens a sheet with two sides: your photo library, as before — the app still receives only the photos you pick — and "Other meals", the photos and scanned products of your own meals, so the breakfast you have every day can be added again without photographing or scanning it. A photo used again is copied into the new meal — only the photo and the size measurement taken with it, never the old meal's note or estimate — and a product is added as if you had just scanned it; both count as eaten now. Touch and hold a photo or product there to mark it as a favorite, as in the Photos app; favorites come first the next time you open the sheet, and which ones you marked is kept in your account with your other settings, so your other iPhone and a reinstall have them too. Nothing new leaves your iPhone: the photos and products were already in your account. See §2 of the Privacy Policy.

13 September 2026 — An unfinished meal waits for you, and a dictation no longer waits on the network. If the app is closed, crashes or is ended by iOS while you are adding a meal, it now opens again exactly where you were — photos, scanned barcodes, what you typed — and the same goes for a correction you had started. When you let go of the mic button the screen is yours again at once, and the words drop into your note when they arrive; with no network, the recording waits on your iPhone and is transcribed by itself once the connection is back. So two things are now kept on your iPhone for a while: an unfinished meal or correction until you press Analyze, Apply or Cancel, and a dictation recording only until its text has arrived. Neither is uploaded to your account, both are left out of iPhone backups, and logging out or deleting your account removes them. Where a recording is processed has not changed. See §§2 and 6 of the Privacy Policy.

6 September 2026 — The app measures the plate while you photograph it. Getting the amount right has always been the weakest part of the estimate: the app usually knows what a dish is and often misjudges how much of it there was. Two things now help. Your iPhone works out, by itself and while you are lining up the shot, how many centimetres across the picture actually covers — from the small movements of your hand, and from the depth sensor on models that have one. And the sizes you mention in passing ("our bread is 35 grams a slice") are kept, so the app stops guessing them again every time. Nothing about this changes what you do: same camera, same button, no scanning, no extra step. Photos you pick from your library or that someone shares with you carry no measurement, and neither does a shot where your iPhone could not make a confident one. See §2 of the Privacy Policy.

2 September 2026 — Your settings follow your account. Until now, deleting the app and installing it again brought your meals back but not the way you had set things up: the appearance, when your day starts, your daily goal and your background photos all started over. They are now kept in your account like everything else, so the app comes back the way you left it — and they travel to a second iPhone too. Only your consents stay on the device, because consent belongs to the iPhone that will do the sending. See §2 of the Privacy Policy.

31 August 2026 — Scan a barcode instead of photographing the packet. When the camera sees a barcode, a small yellow button appears under it. Tap it and the product joins the meal without a photograph: you get its name, its pack size and its own picture, taken from the public Open Food Facts database, and the analysis is told exactly what was in the packet. Scan as many as you like — all the ingredients of a dish, if that is how you cooked it — and they sit in the row with your photos, in the order you captured them. The barcode number goes to Open Food Facts; the product picture is fetched by your iPhone and never reaches us. See §2 of the Privacy Policy.

31 August 2026 — Sharing a meal with the person who ate it with you. When two of you eat the same meal, only one has to photograph it: hold the meal card, choose Share, and pick who receives it. The meal goes straight from your iPhone to theirs — over AirDrop, Messages or whichever app you choose — and does not pass through our servers: we never see it and keep no copy of it. Only Food Moments can open the file, so the person receiving it needs the app. A meal shared with you appears in your timeline and is then stored in your account like a meal you photographed yourself. See §2 of the Privacy Policy.

30 August 2026 — Your account is now backed up. Your meals and photos live in your account and your iPhone keeps only the recent days, which makes the account the only complete copy — and until now it had no backup of its own. It has one now: photos and files can be restored to any moment in the last 30 days, and the rest of your account is copied to a dated file every night, kept for 30 days as well — all of it in the European Union, used for nothing else. Deleting your account still erases everything we hold in service immediately; what sits in those backups rolls off by itself within 30 days. See §6 of the Privacy Policy.

30 August 2026 — Crash diagnostics, and the on-device usage statistics are gone. If the app crashes or freezes, Apple's own on-device detection (MetricKit) sends us a technical report — what kind of failure it was, your iPhone model and iOS version, the app version — so we can find and fix it; it carries none of your photos, notes or anything you typed, is kept 90 days and then deleted automatically, and is tied to your iPhone's installation, not your account. Separately, the Usage card that used to show AI cost statistics in Settings, and the local records behind it, have been removed — what a call costs is now answered from our own server-side ledger, not tracked on your phone. See §§2, 4 and 6 of the Privacy Policy.

29 August 2026 — Apple Health, stated precisely; backup references removed. If you take your daily targets from Apple Health, each day's computed energy target — together with the burned- calories figure behind it — is stored with that day in your account, like the rest of your timeline; the Health readings themselves stay on your iPhone and are never sent to the AI. §2 of the privacy policy now says this explicitly. References to the retired in-app backup were removed from the policy, the terms and this page — Download all my data is the way to take everything with you.

29 August 2026 — Your meals move into an account of your own. Food Moments now has accounts: your email address plus a one-time code — no password, no name. Your meals, photos and profile are stored in that account on our servers in the European Union, so a new iPhone brings everything back and deleting the app no longer deletes your data. Settings → Account adds the two buttons that go with that: Download all my data and Delete account. Fair use is now counted per account instead of per installation. See §§2, 6, 7 and 8 of the Privacy Policy.

28 August 2026 — A gateway of our own. Every analysis and dictation request now passes through a small server we operate on Microsoft Azure in the European Union, instead of going straight to the AI service. It exists so the keys to that service are no longer inside the app, where anyone could extract them. It stores nothing you send — photos, notes and recordings pass through and are gone — and keeps only an anonymous identifier for your iPhone that proves a request comes from the real app. See §§2, 3 and 6 of the Privacy Policy.

Provider

Smart Backoffice Solutions B.V.
Saal van Zwanenbergweg 11, 5026 RM Tilburg
Netherlands
Chamber of Commerce (KvK): 90141482
Email: info@smart-backoffice.nl

The same address is our single point of contact for users and for authorities under the EU Digital Services Act, in English or Dutch, and the place to report content you believe is illegal.